Former Team India captain Virat Kohli has one of the biggest following on social media among the Indian cricketers. His popularity on the microblogging site, Instagram, is such that his page receives 274 million viewers. His popularity has gained him the title of being ranked 14th among the highest-paid athletes globally on Instagram, making him an equal to global sports personalities like LeBron James and Neymar. His popularity goes beyond cricket pitch.