In Hindu culture, Dev Uthani Ekadashi holds great spiritual importance, marking a special day when Lord Vishnu is believed to awaken from his cosmic sleep. This day is also associated with the sacred Tulsi Vivah ceremony, symbolizing the marriage of Lord Vishnu’s Shaligram form with the Tulsi plant, which is revered as a goddess. In 2024, Dev Uthani Ekadashi and Tulsi Vivah fall on November 12, and devotees across India celebrate with devotion, rituals, and by sending well-wishes to loved ones.