Over the years, several CEOs have adopted unconventional methods to gain a deeper understanding of their businesses by stepping into their employees’ roles. The latest to do so is Deepinder Goyal, co-founder and CEO of Zomato, who put on the company’s uniform and took to the streets of Gurgaon on a bike to deliver food. Joining him was his wife, Grecia Munoz. “Went out to deliver orders a couple of days ago, teaming up with,” he wrote on Instagram, tagging his wife, who recently changed her name to Gia Goyal. Goyal shared a series of photos, including one of them riding a bike, another of the couple checking a phone, likely searching for a delivery address, and a few more interacting with customers. The post has sparked a variety of reactions, with some praising Deepinder Goyal and his wife, while others expressed criticism.