As AI reshapes industries, the balance between technology and the human touch in B2B marketing has never been more crucial. While automation enhances efficiency, it lacks the emotional intelligence necessary for fostering authentic business relationships. In his book, Product Marketing Level Up, Sahil Sethi, VP of Global Product Marketing at Freshworks, masterfully bridges this gap. Whether you’re a seasoned Product Marketing Manager or a CEO building a top-tier team, Sethi’s guide delivers invaluable insights on leveraging AI without losing the personal touch that drives deeper connections and long-term success. It’s a witty, strategic playbook for humanizing the future of marketing.